ROSS SHAFER LEFT A TELEVISION CAREER as an Emmy® Award winning network host, writer, and producer (Late Show on FOX, Match Game on ABC, Almost Live on NBC, and Days End on ABC) to become one of the most sought after corporate advisors on buying behavior and best practices. Leveraging his show biz savvy re: shrinking attention spans and fickle consumer buying habits, Ross studied what made certain organizations grow market share - while others suffered public extinction.

ROSS SHAFER'S UNCONVENTIONAL RESEARCH has produced (12) Human Resource training films on customer service, leadership, and relevance. He has authored the business books, "Nobody Moved Your Cheese," "The Customer Shouts Back," "Customer Empathy," and "Are You Relevant?" Oh, and there was also a comedy cookbook titled, "Cook Like A Stud" (which sold entirely too well).

WHO HIRES ROSS?
Chevron, Pfizer, Toyota, Microsoft, ReMax, Jack-In-The-Box, Bank of America, Allstate, Auto Zone, Honeywell, KPMG, Century 21, Macy's, Intel,
Canon, Motorola, Shell Oil, Bayer, FedEx, Boeing, A T & T, Verizon, ARAMCO, Select/Remedy Staffing, I.B.E.W., MetLife, Wells Fargo, Progressive
Insurance...and about 1,400 others. (Click Here for Ross' Client List)

How to Stay Relevant

Ross describes the innovations (and attitudes) necessary for leaders to stay relevant to their customers/ clients, B2B partners, and employees. Savvy organizations are leveraging "the recovery" to spike growth during this next phase. Make sure you're one of them. More...

Understanding The Urgent Customer

Our research clearly shows that customers (in 2012) don't want "service" anymore. They want Customer Urgency and Customer Empathy. Your customers live in an on-demand world, and if you don't respond at Internet speed, they will abandon you for someone who honors their time. More...

Nobody Moved Your Cheese!

We can no longer blame the recession - or management - or the competition. It is time
to take personal responsibility and accountability for our performance; in all economic climates. Leadership needs to remind the sales and support teams, "You are the leading expert on you." More...

Grab More
Market Share!

If you want to grow faster than the sputtering national average, you will have to take market share away from your competitors. Learn from Ross' case studies how to leverage the weaknesses of your competition for sustainable growth. Whether you have 100,000 employees or 5, these rock-solid principles can be applied tomorrow. More...