http://www.rossshafer.com/ Recent Videos Video  Ross Shafer, business author and keynote speaker proves that innovation usually comes from outside sources and influences. Ross Shafer, author of GRAB MORE MARKET SHARE talks about how you can take market share from competitors by "Innovating before you have to." In a stagnant or struggling economy Shafer is convinced the only way to grow is to grab market share from lazy or frightened competitors. His tactics in a time-starved society are simple. (1) Practice customer urgency. (2) The pupblic consciousness will always dictate your next direction. (3) When people love you they give you more money. (4) Take pains to manage your online reputation. Your customers' experiences - amplified 1,000 times via social media can make you famous or bring you to your knees. Ross Shafer is the writer/producer of (14) HR training films on Customer service, Leadership, and Motivation. He is the author of the business books, The Customer Shouts Back, Customer Empathy, Nobody Moved Your Cheese, Are You Relevant? and his newest 2011 book, Grab More Market Share (how to wrangle business away from lazy competitors). Ross is also the founder of the Customer Empathy Institute in conjunction with Calif. State Univ. at Monterey Bay...which helps coach leaders to understand the changing mindsets of evolving customers. A 6-Time Emmy winner for his work in network televison for FOX, ABC, NBC, USA, and COMEDY CENTRAL, in 1994, Ross Shafer shifted his energies to start making films and writing books on the business successes he observed in great companies. His focus was on who dominates market share...and why. Here he talks about Who Will Win During The Recovery. http://youtu.be/mzYEwP7H8NY Watch this short clip as Ross Shafer explains why customer service is so dreadful these days: http://youtu.be/8SyJTJfqhWM Today, Ross Shafer is one of America's most sought after conference Keynote business speakers. What makes Ross Shafer so valuable is his abiltity to cross-pollinate fresh practices from one industry to another. Ross Shafer's newest book GRAB MORE MARKET SHARE (Wiley and Sons) teaches leaders and companies to realize the only way to grow in a soft ( or flat) economy is to take market share from their lazy competitiors. In this new book Ross will show you how to: 1. Legally Spy on Competitors to take advantage of their weaknesses. 2. Leverage Buying Habit Trends that your competitors are ignoring. 3. Embrace the fact that Customer Urgency has replaced traditional Customer "service" because today's buyers want (and get) everything 'on demand.' 4. Offers dozens of Case Studies you can apply to your business. Here is a "movie trailer" preview of Ross Shafer's newest book, GRAB MORE MARKET SHARE. http://www.youtube.com/watch?v=n5ogV8qjCiA The key to Ross Shafer's success lies in his energy to constantly study best practices that are a moving target. He loves to share how successful organizations adapt to buying habit trends - while other competitors become lazy and obsolete - only to be relegated to the corporate boneyard. Ross' speeches focus on evolving innovation and leveraging the public consciousness to influence buying habits. Ross is also a multi-day conference favorite as an Emcee http://youtu.be/HhhygtBwR7M To contact Ross for your next meeting go to: www.RossShafer.com or call Helen Broder at: (703) 757-1204]]> Fri, 09 Mar 2012 11:51:39 GMT http://www.rossshafer.com/component/hwdvideoshare/viewvideo/25/other-video-clips/qfind-innovation-at-the-wrong-meetingsq-says-ross-shafer-leadership-speaker  Business author and leadership keynote speaker, Ross Shafer, discusses how customer service has taken a leap to customer URGENCY. The reason? Broadband Internet has conditioned customers to want anything and everything RIGHT NOW! Fast is the new S L O W. Ross' upcoming book is titled ENGAGING THE URGENT CUSTOMER and will be available by June 2012. Ross Shafer is the writer/producer of (14) HR training films on Customer service, Leadership, and Motivation. He is the author of the business books, The Customer Shouts Back, Customer Empathy, Nobody Moved Your Cheese, Are You Relevant? and his newest 2011 book, Grab More Market Share (how to wrangle business away from lazy competitors). Ross is also the founder of the Customer Empathy Institute in conjunction with Calif. State Univ. at Monterey Bay...which helps coach leaders to understand the changing mindsets of evolving customers. A 6-Time Emmy winner for his work in network televison for FOX, ABC, NBC, USA, and COMEDY CENTRAL, in 1994, Ross Shafer shifted his energies to start making films and writing books on the business successes he observed in great companies. His focus was on who dominates market share...and why. Here he talks about Who Will Win During The Recovery. http://youtu.be/mzYEwP7H8NY Watch this short clip as Ross Shafer explains why customer service is so dreadful these days: http://youtu.be/8SyJTJfqhWM Today, Ross Shafer is one of America's most sought after conference Keynote business speakers. What makes Ross Shafer so valuable is his abiltity to cross-pollinate fresh practices from one industry to another. Ross Shafer's newest book GRAB MORE MARKET SHARE (Wiley and Sons) teaches leaders and companies to realize the only way to grow in a soft ( or flat) economy is to take market share from their lazy competitiors. In this new book Ross will show you how to: 1. Legally Spy on Competitors to take advantage of their weaknesses. 2. Leverage Buying Habit Trends that your competitors are ignoring. 3. Embrace the fact that Customer Urgency has replaced traditional Customer "service" because today's buyers want (and get) everything 'on demand.' 4. Offers dozens of Case Studies you can apply to your business. Here is a "movie trailer" preview of Ross Shafer's newest book, GRAB MORE MARKET SHARE. http://www.youtube.com/watch?v=n5ogV8qjCiA The key to Ross Shafer's success lies in his energy to constantly study best practices that are a moving target. He loves to share how successful organizations adapt to buying habit trends - while other competitors become lazy and obsolete - only to be relegated to the corporate boneyard. Ross' speeches focus on evolving innovation and leveraging the public consciousness to influence buying habits. Ross is also a multi-day conference favorite as an Emcee http://youtu.be/HhhygtBwR7M To contact Ross for your next meeting go to: www.RossShafer.com or call Helen Broder at: (703) 757-1204]]> Fri, 09 Mar 2012 11:48:34 GMT http://www.rossshafer.com/component/hwdvideoshare/viewvideo/24/other-video-clips/customer-urgency-is-replacing-qserviceq-says-leadership-speaker-ross-shafer  Ross Shafer, author of GRAB MORE MARKET SHARE talks about how you can take market share from competitors by "Innovating before you have to." In a stagnant or struggling economy Shafer is convinced the only way to grow is to grab market share from lazy or frightened competitors. His tactics, in a time-starved society are simple. (1) Customer URGENCY has replaced "service." (2) The public consciousness will always dictate your next direction. (3) When people love you they give you more money. (4) Take pains to manage your online reputation. Your customers' experiences - amplified 1,000 times via social media can make you famous or bring you to your knees. Ross Shafer is the writer/producer of (14) HR training films on Customer service, Leadership, and Motivation. He is the author of the business books, The Customer Shouts Back, Customer Empathy, Nobody Moved Your Cheese, Are You Relevant? and his newest 2011 book, Grab More Market Share (how to wrangle business away from lazy competitors). Ross is also the founder of the Customer Empathy Institute in conjunction with Calif. State Univ. at Monterey Bay...which helps coach leaders to understand the changing mindsets of evolving customers. A 6-Time Emmy winner for his work in network televison for FOX, ABC, NBC, USA, and COMEDY CENTRAL, in 1994, Ross Shafer shifted his energies to start making films and writing books on the business successes he observed in great companies. His focus was on who dominates market share...and why. Here he talks about Who Will Win During The Recovery. http://youtu.be/mzYEwP7H8NY Watch this short clip as Ross Shafer explains why customer service is so dreadful these days: http://youtu.be/8SyJTJfqhWM Today, Ross Shafer is one of America's most sought after conference Keynote business speakers. What makes Ross Shafer so valuable is his abiltity to cross-pollinate fresh practices from one industry to another. Ross Shafer's newest book GRAB MORE MARKET SHARE (Wiley and Sons) teaches leaders and companies to realize the only way to grow in a soft ( or flat) economy is to take market share from their lazy competitiors. In this new book Ross will show you how to: 1. Legally Spy on Competitors to take advantage of their weaknesses. 2. Leverage Buying Habit Trends that your competitors are ignoring. 3. Embrace the fact that Customer Urgency has replaced traditional Customer "service" because today's buyers want (and get) everything 'on demand.' 4. Offers dozens of Case Studies you can apply to your business. Here is a "movie trailer" preview of Ross Shafer's newest book, GRAB MORE MARKET SHARE. http://www.youtube.com/watch?v=n5ogV8qjCiA The key to Ross Shafer's success lies in his energy to constantly study best practices that are a moving target. He loves to share how successful organizations adapt to buying habit trends - while other competitors become lazy and obsolete - only to be relegated to the corporate boneyard. Ross' speeches focus on evolving innovation and leveraging the public consciousness to influence buying habits. Ross is also a multi-day conference favorite as an Emcee http://youtu.be/HhhygtBwR7M To contact Ross for your next meeting go to: www.RossShafer.com or call Helen Broder at: (703) 757-1204]]> Fri, 09 Mar 2012 11:45:10 GMT http://www.rossshafer.com/component/hwdvideoshare/viewvideo/23/other-video-clips/grab-market-share-through-innovation-by-leadership-speaker-ross-shafer  Speaker/Author, Ross Shafer, just released his new book (Wiley and Sons) to teach companies that the only way to grow in a flat economy is to take market share from lazy competitiors. Ross will show you how to 1. Legally Spy on Competitors to take advantage of their weaknesses. 2. Leverage Buying Habit Trends that your competitors are ignoring. 3. Offer dozens of Case Studies you can apply to your business. To contact Ross for your next meeting go to: www.RossShafer.com]]> Tue, 30 Aug 2011 21:36:25 GMT http://www.rossshafer.com/component/hwdvideoshare/viewvideo/22/other-video-clips/grab-more-market-share-even-in-a-flat-economy-by-ross-shafer  This is the shortened preview version of Ross Shafer's motivational speech and training film. This DVD is designed to promote personal accountability and responsibility. "Success is your own fault." To buy the full length DVD, go to www.RossShafer.com]]> Mon, 21 Mar 2011 15:19:03 GMT http://www.rossshafer.com/component/hwdvideoshare/viewvideo/9/other-video-clips/cmon-nobody-moved-your-cheese  Business author and Keynote speaker, Ross Shafer, has produced (12) films on customer service and his research shows that today's on-demand customer doesn't ...]]> Mon, 21 Mar 2011 15:18:44 GMT http://www.rossshafer.com/component/hwdvideoshare/viewvideo/8/other-video-clips/customer-service-is-dead-urgency-and-empathy-are-alive  Author and keynote speaker Ross Shafer talks about the kinds of organizations who will dominate during the recovery and why. To Contact Ross go tpo: www.RossShafer.com]]> Mon, 21 Mar 2011 15:18:08 GMT http://www.rossshafer.com/component/hwdvideoshare/viewvideo/7/other-video-clips/who-wins-during-a-recovery-by-ross-shafer